Animation is one of the most effective and cutting-edge ways to present a visual message that involves showing a macro or micro process (parts, molecules), the workings of any system (human body, manufacturing, a product), or the evolution of events.
Animation provides a viewing experience that most audiences have come to expect when watching mainstream TV/Film and entertainment. Animated media can be created and viewed in two forms, two dimensionally (2D) and three dimensionally (3D). The differences between the two are as follows: 2D animation generally has a more flattened or cartoon look with simple movement effects. It is a less costly than 3D animation and its genius lies in the the effective presentation of sometimes complex concepts in an easy to understand format.
3D animation, on the other hand, is the pinnacle of animated presentation with its strength lying in the overall look and design of its subject matter created in three-dimensional space. Objects look and feel more photo-realistic. Like real objects, 3D animations can be moved, rotated, and transitioned in any direction. A more advanced process of modeling, texture mapping, and particle effects results in a more visually dynamic viewing experience. Higher end animation projects and Special Effects (SFX) are created in 3D.
