3 Reasons to Use Visual Evidence to Simplify Complicated Concepts for Juries

One of the toughest parts of an attorney’s job involves presenting complex information to a layperson in a digestible format. While you need to give jurors the facts so they can make an informed decision, you must also ensure they understand complicated concepts, which means presenting info on their terms. 

Sixty-five percent of people, or about two-thirds, are visual learners. Adding images, graphics, and videos to the mix allows you to present information in your audience’s preferred mediums. Instead of asking them to learn on your terms, you can educate them in a way that’s easier to digest and comprehend.

Don’t limit yourself to static images. You can incorporate all sorts of different visuals into your presentation. Some examples include animated reenactments and enhanced medical graphics. 

These and other visual evidence tools can greatly improve engagement and help you hold your audience’s attention from your opening statements until your closing arguments.

After three days, people recall about 10-20% of information presented in a spoken or written format. If you combine visuals and written information, recall jumps to 65%. Graphics can help people remember more of the facts you present to them, meaning they can incorporate those insights into their decision-making process.

Maximizing recall can be particularly important in long or drawn-out trials. It can be tough for jurors to remember information presented during the first or second day of a multi-week proceeding. Visuals help you solve this challenge. 

No matter which side of the aisle you are representing, it’s important to capture the essence of your client’s story. Visual evidence can do just that. 

Through visual storytelling, you can take jurors on a journey through the day of the incident and help them understand what happened. Breaking things down using visuals helps your audience determine who is at fault and what decision to make during their deliberations. 

MediVisuals + High Impact creates personalized visual evidence, graphics, and animations to help support your oral arguments. Our team includes medical experts, graphic designers, and strategists who can help you seamlessly weave our assets into your courtroom strategy. 

Would you like to learn more about how our team can help you tap into the power of visual evidence? We invite you to schedule a consultation with one of our case strategists. Contact our staff today.