5 Facts You Didn’t Know About Medical Illustrations

Custom visuals are incredibly useful when explaining the mechanism of action (MOA) of prescription drugs. You can demonstrate the potential of new medication formulations to your target audience and help promote buy-in among investors. 

As a real-world example, Innovative Med Concepts (IMC) recently partnered with MediVisuals + High Impact to create an MOA video for its treatments for fibromyalgia. The business now uses said video to help investors and stakeholders understand the benefits of their innovative treatment protocols. It takes viewers on a molecular journey that covers everything from virus activation to how IMC’s medication terminates DNA replication.

Your team can also use medical illustrations to visualize the functionality of healthcare devices. They can be more versatile and cost-effective than creating and distributing prototypes, all while also ensuring that your audience understands the full capabilities of the device.

MediVisuals + High Impact created such a video for ICS, showcasing how its Emblok Embolic Protection System works to improve patient quality of life and lower overall healthcare costs associated with embolic risks.

As roughly two-thirds of the population consists of visual learners, medical illustrations and similar graphics can help you connect with the majority of your audience by making your presentations more engaging. 

Illustrations are particularly useful for maintaining higher engagement levels when speaking to laypersons. You need to win over your audience and hold their attention for the entire presentation, and the more engaged attendees are, the better your odds of garnering their support for your project.

The Centers for Disease Control and Prevention reports that nearly 90% of adults have low health literacy. Therefore, unless you are presenting to an audience of your peers, there’s a high likelihood that the majority of attendees will have a suboptimal level of prior knowledge about the topic at hand.

Integrating visuals into your presentation can help make complex information more accessible. You’ll promote better understanding and may encourage attendees to participate in the presentation.

Lastly, medical graphics are highly customizable. You can tailor them to align with a wide range of use cases, including presentations to potential investors or showcases of a product’s capabilities to teams of physicians. 

Illustrations and videos are also valuable for patient education. You could distribute visual medical assets to provider partners so that they have the tools necessary to promote informed decision-making among patients.

MediVisuals + High Impact delivers dynamic medical visuals customized to your intended use case. Our team of professional illustrators will work with your in-house design team to ensure that the final deliverables are impactful, relevant, and accurate. Contact our team today to schedule a consultation.