How to Balance Persuasive and Informational Elements in Trial Animations

Above all else, your trial animations must be factually accurate and detailed, especially when they take the form of medical animations and recreation graphics. Even seemingly minor inconsistencies or errors can undermine your credibility and cause jurors to question the legitimacy of stated facts. 

Sourcing graphics from a reputable animation company like MediVisuals + High Impact helps ensure the factual and anatomical accuracy of your content. Our team includes medical professionals and experienced designers who painstakingly review every deliverable to ensure they are error-free and factual.

People only recall about 10% of information that you present to them verbally after 72 hours. That recall, however, increases to approximately 65% if you present auditory and visual information together. 

Subtly introducing persuasive elements into your graphics can also help influence which details jurors recall. For example, colorizing medical diagnostics tests highlights relevant details, such as the location of a client’s injuries.

Investing in trial animations that support expert witness testimony can be a great means of promoting focus and attentiveness during key parts of the trial. The average person’s attention span is just 8.25 seconds, but it increases to 120 seconds when viewing videos. 

As such, if you are going to use expert witnesses in your case strategy, support their efforts with video content to boost your audience’s attention span and promote better engagement. If jurors are attentive and focused, they may be more likely to retain key facts.

When creating trial animations, you can emphasize key details and frames. Some examples include zooming in on the site of an injury or slowing down a reconstruction video in the seconds leading up to the moment of impact. These subtle edits preserve the factual accuracy of your content while drawing audiences’ attention to the most important facts. 

As an example, MediVisuals + High Impact created a cinematic summary of a plaintiff’s injuries in an accident case involving a negligent semitruck driver. The video used strategic emphasis and colorization to highlight the plaintiff’s severe skull and brain injuries. The plaintiff’s attorneys ultimately achieved a $35M verdict and credited our animations with helping the jurors understand the extent of the client’s brain injuries.

MediVisuals + High Impact’s experienced team includes medical professionals, creatives, strategists, and graphic designers, all of whom use a collaborative approach to deliver trial animations that are factually accurate while subtly integrating persuasive elements. Contact us today and learn how our visual deliverables can support your case.