How to Choose the Right Visuals to Support Your Case

The type of case you are litigating will have the biggest influence on your decision. If you need to present an abundance of complex details, including numerical data, statistics, or anything of the sort, still-frame animations   or charts and graphs can be effective. 

Videos, particularly short-form clips, are also particularly powerful. They’re great tools for explaining complex information in layperson terms or telling the story of your client and the trauma they have suffered. One minute of video content equates to roughly 1.8 million words, so take advantage of things like animations and recreations to take your audience on a journey.

After you’ve considered the nature and complexity of your case, explore the various legal graphics and determine which type will be the best fit. 

Some of the most common forms of legal graphics include the following:

• Still-frame animations
• Motion graphics
• Short-form animated videos
• Recreations
• Timeline presentations

Recreations and timelines  are excellent for walking your audience through the chain of events that led to an injury or critical incident. They give a play-by-play of what happened, who did what, and how those actions culminated in the incident in question.

Map out your presentation and key arguments, making careful consideration as to when you should integrate video or graphics into your case. While you don’t necessarily need to weave graphics into every stage of your presentation, it may be wise to spread your assets out along multiple phases of the trial. That can be particularly useful if the case will take several days to resolve, as it will break up the monotony of oral presentations. 

You’ll want to use the graphics you select to reinforce key facts of the case. Research shows that people who are presented with audio-only information have a retention rate of about 10% after 72 hours. But if you pair audio and visual information, retention rates soar to roughly 65% after the same amount of time.

Deciding on the graphics you’ll use is only part of the equation. You’ll also need a talented design and animation team by your side to bring your ideas to life. 

MediVisuals + High Impact is an award-winning studio whose deliverables have been used in numerous cases involving multi-million dollar settlements and awards. We work hand-in-hand with your team to integrate our visual assets into your strategy and maximize their impact. 

If you’d like to learn more about the benefits of trial graphics or need help determining which visual assets are the best fit for your case, MediVisuals + High Impact can help. Contact our team today to book a consultation.