Innovative Ways Law Firms Use Trial Graphics & Illustrations

Courtroom trial graphics often evoke a powerful emotional reaction from jurors, which can work to increase recall and help them better understand your client’s plight. 

Researchers have found that negative visual stimuli, such as graphics depicting a person’s injuries during an accident, elicit a stronger emotional response than positive imagery. Innovative lawyers are taking advantage of that phenomenon by incorporating visuals like 3D medical exhibits, mechanism of injury videos, and recreations into their arguments.

Vehicle accidents often involve a chaotic series of events, each of which may be relevant to the case at hand. While you may understand what happened and how each party’s action contributed to the incident, conveying that kind of information to jurors through spoken presentations can prove difficult. 

In response, many attorneys are integrating accident recreations into their case strategy. A 3D animated video can provide jurors with a play-by-play of what happened, who did what, and how those actions (or inactions) culminated in a catastrophic incident.

Stating that someone suffered an injury is not nearly as impactful as explaining how they experienced those injuries. A mechanism of injury graphic breaks down what happened and how those events caused, contributed to, or exacerbated a person’s injuries.

Incorporating MOI visuals into your presentation helps bridge the gap between what happened and who is liable for those injuries. Conversely, if you are representing the defense, you would use a mechanism of injury video to demonstrate how the plaintiff’s negligence (such as not wearing a seatbelt) contributed to the incident, thereby reducing your client’s liability.

Law firms are using trial animations and other similar graphics to explain the severity of their clients’ injuries. It is a strategy that can support claims for damages and pain and suffering by revealing exactly how catastrophic someone’s injuries were. 

As an example, attorneys Lee Hunt and Kate Ferlic needed to visually summarize their plaintiff's injuries, which were sustained while traversing an improperly maintained parking lot. MediVisuals + High Impact delivered a medical illustration to summarize the multiple injuries the individual sustained, as well as a surgical graphic to demonstrate what steps healthcare providers had to take to address those injuries. With the support of our graphics, the attorneys obtained a $31M verdict for the plaintiff.

Statistically speaking, more than half of jurors (65%) are visual learners, preferring to learn using graphics and other visual content. But it’s more than just a matter of preference. Visual learners often digest information better when it's presented in such a format. 

With that in mind, integrating trial graphics and illustrations into your presentation can help you connect with these individuals and convey facts in a way they can more readily understand. Enhancing cognition and understanding can lead to more informed decision-making when jurors render their verdicts.

Jurors will inevitably become disengaged during drawn-out proceedings. Even though carefully crafted oral arguments can help keep jurors attentive during key parts of your presentation, they are not enough to guarantee your audience will remain engaged throughout an entire trial.

Integrating law graphics into your presentation can help improve overall engagement while also making the information more accessible to your audience. Better engagement translates to increased understanding and potentially enhanced recall.

As the best trial graphics company in the nation, MediVisuals + High Impact supports the success of our legal clients by providing high-quality, accurate, and engaging visual assets. We create everything from still-frame 3D images to comprehensive accident recreations and mechanism of injury videos. 

Our trial animations have been used in dozens of high-stakes civil cases and helped attorneys recover tens of millions for their clients. If you need visuals for your trial exhibit, connect with MediVisuals + High Impact today.