Not Just for the Courtroom: How Legal Visuals Can Improve Results for Law Firms

There are dozens of different ways to incorporate visual aids into your law firm’s long-term business strategy. But before you can go ahead and do so, it’s essential that you familiarize yourself with the various types of graphics at your disposal. 

On that note, some of the most popular and impactful visual assets include the following

• Accident reconstruction animations
• Mechanism of injury (MOI) videos
• Case studies
• Charts and graphs
• Recreations
• 2D animations
• Product liability videos

Again, these represent a mere glimpse into the dynamic world of visual aids. The best illustration firms will collaborate with your team to identify the most effective ways to integrate visual assets into your strategy.

Here are three impactful ways that you can use legal illustrations:

1) Attracting New Clients

Visual aids, including marketing content, perform extremely well with audiences. According to recent data, visual content has a 63% higher chance of achieving a positive return on investment. 

Therefore, by incorporating visually compelling case studies and infographics into your content strategy, you can stand out from the competition and help attract new clients to your firm.  

2) Inspiring Confidence During Consultations

According to the National Institutes of Health, 65% of people are visual learners. With that in mind, one of your top priorities as an experienced attorney must be to educate and guide your clients through complex legal processes. Visual aids can help you connect with clients in a more accessible way and leverage their preferred learning style. 

By integrating images and videos into your initial consultation, you’ll be able to better connect with prospective clients, showcase your legal dexterity, and earn more business. More importantly, clients will leave the appointment feeling confident in your skills and knowledge. 

3) Attaining Favorable Terms at the Negotiation Table

Taking a proactive approach with legal graphics may be able to help you avoid a drawn out trial and obtain good terms for your clients during negotiations. If representing the defense, you can use visuals to demonstrate confounding factors that offset your client’s liability. And if you are representing the plaintiff, graphics can encourage the other party to accept your settlement request.

For instance, Bruce Pfaff (of Pfaff, Gill & Ports. Ltd.) partnered with MediVisuals + High Impact to requisition graphics during a case regarding brain damage that occurred during bariatric surgery. MediVisuals + High Impact provided legal illustrations that demonstrate the mechanism of injury, helping Mr. Pfaff obtain a $10 million settlement for his client.

The case involving Mr. Pfaff is just one of dozens of examples of the power of visual aids. MediVisuals + High Impact has supported numerous legal professionals as they represent clients in high-stakes cases. 

One of our more recent successes involved an individual who tripped over a pothole in an improperly maintained parking lot. Attorneys Kate Ferlic and Lee Hunt partnered with MediVisuals + High Impact to obtain a visual presentation that demonstrated how the fall caused their client pain and suffering. Using our deliverable to support their arguments, the two ultimately secured a $31M jury verdict.

You can learn more about how MediVisuals + High Impact can help your law firm thrive in and out of the courtroom by consulting with our experienced strategists. Our team will help you explore ways to integrate visuals into your business strategy. Get started by scheduling a call today.