Below is a look at three of the most common challenges you may face in medical malpractice cases and how you can overcome them with trial graphics:
1. A Lack of Understanding
According to the Department of Health and Human Services, just 12% of Americans can grasp and make use of healthcare terminology. Medical malpractice presentations are littered with complex medical terms, including the names of procedures, tools, conditions, and interventions.
Therefore, if you rely solely on oral arguments, there’s a good chance that just over one-tenth of your audience will understand the terminology you are using. That lack of understanding can impede decision-making and hinder the jury’s ability to render a fair, fact-based verdict.
Trial graphics allow you to show and tell your audience what happened.
2. Poor Engagement
Nearly two-thirds (65%) of the population are visual learners, so if you are only presenting information orally, you aren’t effectively engaging with the majority of those in the courtroom. Medical malpractice visuals allow you to speak the language of that portion of your audience.
3. Lackluster Retention
It’s a simple fact, but people can be forgetful. There’s a good chance that your audience won’t remember a large percentage of the information you present to them via oral arguments, especially during drawn-out medical malpractice cases.
Integrating medical trial exhibits and other graphics into the mix can significantly boost retention. You can connect with your audience on a deeper level and increase the odds that they will remember key details when making a decision.