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You can use courtroom trial graphics to accomplish the following:
1. Improve Recall
One of the most compelling use cases for trial graphics centers around their ability to increase recall. After 72 hours, people will only remember a mere tenth of any oral arguments you present to them. If you deliver that information visually, though, they will remember about one-third of the facts you present. And if you combine your visual and audible information, recall surges to 65% after those same 72 hours.
If you know your case will be spread out over multiple days or weeks, using graphics and other visuals will help jurors remember more of your message. You want them to recall as many facts and details about the case as possible when it comes time to make a decision.
2. Tell Your Client’s Story
Trial graphics are a powerful tool for telling the story of your client, especially if they were the person injured during the incident. People tend to remember negative information with a greater vividness than positive information.
You can use that insight in several different ways during your case prep. You could requisition trial graphics to recreate the chain of events leading to your client’s injury, emphasizing the emotional trauma and physical pain that they experienced.
If you are working on the other side of the aisle, consider using visuals to demonstrate how the plaintiff's allegations tarnished your client’s reputation and unjustly impacted their life. Visual storytelling can bring the negative emotions your client experienced to life for jurors, thereby promoting better recall and engagement.
3. Break Down the Chain of Events
The sequence of events can become muddled in complex incidents, such as multi-car crashes or unusual workplace injuries. Graphics, therefore, are great tools for breaking down the chain of events that led to an injury.
You can use animations to explain how the defendant’s action (or inaction) led to your plaintiff's injuries. And if you are representing the defense, you can use graphics to illustrate how the plaintiff contributed to the incident, thereby reducing your client’s liability.
