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Car crash animations provide the following advantages compared to traditional reconstruction techniques:
Improved Recall
Simply explaining the sequence of events in a car crash will not help your audience retain the facts you present to them. Researchers have found that audiences recall about 10% of information presented in an audio-only format. When they receive visual information, recall jumps to 35%, and upon receiving combined audio and visual information, recall can spike up to 65%.
Pairing your oral presentation with crash animations could, therefore, be a catalyst for boosting recall and ensuring jurors have the information they need to make an informed verdict.
Enhanced Clarity
The chain of events involved in a car crash can often be complicated, especially when product defects and driver negligence are at play. Animations can help you explain how each factor contributed to the incident and how that chain of events led to your client’s injuries.
For example, attorneys Wesley Ball and Kyle Farrar of Kaster Lynch Farrar & Ball partnered with MediVisuals + High Impact to shed light on their client’s defective seat belt claim. MediVisuals + High Impact provided product liability animations that illustrated the defect of the seat belt. The attorneys used our animations as part of their dynamic legal strategy, which landed them a $980 million verdict for their client.
Increased Engagement
The average person’s attention span lasts less than nine seconds. However, if you present video content, such as a full-length car crash animation, their attention span increases to approximately 120 seconds. As such, incorporating crash animations into your presentation could drastically improve your audience’s attention span. Full-length videos may help you prevent jurors from tuning out and keep them focused when you present key arguments.