Why Leading Attorneys Rely on Creative Media Agencies for Visual Storytelling in Complex Legal Cases

When litigating complex cases, leading attorneys frequently partner with creative media agencies for the following key reasons: 

Many Americans Lack Health Literacy

Personal injury claims involve complicated medical terminology and treatments. Jurors need to understand the severity of these injuries so they can make an informed decision during deliberations, but a substantial 90% of Americans struggle with health literacy. Visual content from an award-winning creative media firm can help an attorney overcome literacy barriers and make medical information more accessible. 

Video Increases Attention Span

In addition to their difficulties regarding health literacy, the average person’s attention span is very short and only seems to be getting shorter. However, playing videos for your audience may help extend their attention spans and increase their ability to focus on your message. 

Visuals Make You More Persuasive 

Perhaps one of the most compelling reasons to work with a creative media agency is because the content they provide may help you convince your audience to take a preferred course of action. Researchers found that presenters who use visual aids are 43% more persuasive than those who don’t use any visual content.

There are hundreds of creative media agencies out there, but only a handful fully understand the nuances of creating visual content for legal professionals. Before you choose a team to support your visual storytelling efforts, you need to vet them, and one of the best approaches is to review their past work and how it has been used. 

For example, MediVisuals + High Impact has provided visual content to legal professionals across the nation, and it has been used to help win hundreds of millions in settlements and verdicts. Our team created a series of medical illustrations detailing a plaintiff’s facial injuries in a motorcycle accident. The plaintiff’s legal team, which consisted of Gary Dordick & Christopher Bulone, earned an $8 million settlement for their client with the support of our graphics.

Teaming up with one of the nation’s leading creative media agencies is the ideal solution to integrate visual storytelling into your case strategy. At MediVisuals + High Impact, we understand what’s at stake when a legal professional puts their trust in our creative team. 

Our collaborative staff members work hand-in-hand with your firm to create compelling and factually accurate graphics that seamlessly integrate into your strategy. Contact MediVisuals + High Impact today to schedule a meeting with us.