MediVisuals + High Impact Acquire Jury Impressions – Learn more
Grant K. Riley – Riley | Ersoff LLP
$4.25M Settlement: Animating How Lead Poisoning Damaged Child’s Central Nervous System
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Animation
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Medical
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Environmental Law
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Legal
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Product Liability
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Case Study
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Featured
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Lead poisoning from deteriorated lead-based paint on homes built prior to 1978 poses a serious risk of harm to young children. After a young boy began showing signs of learning disabilities, ADHD, and aggression in school, Grant Riley, needed to show how lead toxicity throughout his home infiltrated his body and irreversibly damaged his central nervous system.
Challenge
Grant Riley, Esq., needed to prove that his client’s disabilities were the direct result of the lead poisoning from the lead-based paint throughout his house. But first, he needed his audience to understand how lead enters the body, the impact lead-based poisoning has on the central nervous system, and the prevalence of lead-based paint throughout the young boy’s home.
Animated exposure to lead poisoning.
Approach
We built Mr. Riley a strategic animation series, reinforced with an interactive slide show, that would educate his audience on the impact of lead poisoning while simplifying the complexity surrounding the physiology. The visual leverage helped him achieve the following visual objectives:
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Establish the child’s clear and undeniable exposure to lead poisoning throughout his home.
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Demonstrate the normal anatomy and function of the central nervous system.
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Show how lead enters the body and how it compromises the anatomy and function of the central nervous system.
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Reinforce the animation series with a comprehensive slide show that dives deeper into causation and physiology.
Normal anatomy and function of the central nervous system.
Result
The visual presentation helped Mr. Riley prove that his client was clearly exposed to lead toxicity that poisoned his central nervous system, causing irreversible disabilities for the rest of his life. Rather than attempt to dispute this compelling visual evidence, the Defense chose to settle for $4.25M.
Compromised anatomy and function of the central nervous system after lead poisoning.
“My experts were thrilled with the detail provided in the graphics and were excited to use MediVisuals + High Impact’s work to explain this case to a jury. I could not have asked for more in terms of medical knowledge, artistic talent, enthusiasm, and responsiveness.”
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