PKWARE is committed to creating a world where seamless, transparent, and comprehensive data security is the norm, automatically protecting sensitive data at all times without sacrificing productivity, regardless of how or where data is stored and used.
Challenge
PKWARE offers encryption software called Smartcrypt that protects data everywhere it is used, shared, and stored. The company needed a way to convey the dangerous threats of cyberattacks, explain the importance of solid cybersecurity systems, and reinforce its product as the most reliable solution to protecting businesses from cyber invasions.
Complex cybersecurity concepts using recognizable visuals that symbols reinforced the sense of urgency surrounding big data threats.
Approach
We helped PKWARE break its message into a compelling story that takes viewers on an intense journey through cyberspace – while breaking down the most important themes PKWARE wanted its audience to understand. Our creative team at High Impact conveyed complex cybersecurity concepts using recognizable visuals and symbols that reinforced the sense of urgency surrounding big data threats. Ultimately we helped PKWARE summarize why people needed to buy its product in a way that captivated their attention.
Final animation showing PKWARE's Smartcrypt encryption software.
Result
The animation is now the first feature presentation viewers see when they visit PKWARE’s website. Serving as a powerful impression, it delivers everything its audience needs to know when experiencing PK Ware and its brand. The animated elevator pitch has amassed thousands of views serving as the primary video on PKWARE’s YouTube channel.
“Big data can seem like a confusing topic to explain to people, but by expanding the message into a full-blown animation, we can visualize the abstract threats that pose a real threat to society, and build confidence in solutions by showing why they're necessary.”
Work with us
Interested in working with us? To get started choose one of the options below, or send us an email if you’d prefer.