The human brain tends to process visual information better and more quickly than other forms of communication. It takes your brain a mere one-tenth of a second to decode a visual scene, and it has the capacity to register 36,000 of them every hour.

Furthermore, statistics show that people only remember about 10% of a spoken presentation but 65% of a visual one. The brain simply does better with visual content. As a result, visuals help attorneys and their clients get their point across more clearly.

Visuals are often used alongside expert witness testimony to corroborate the professional’s opinion and illustrate the argument they’re attempting to make. This can help you avoid a situation where a jury simply “checks out” during this phase of a trial because they don’t understand what’s going on. 

Instead, you can use visual representations and legal animation to keep the jury engaged. This helps ensure that everyone really hears — and sees — what is being said.

Whether it's a complex product with many moving parts or an injury to the human body, it can be challenging for laypeople to really understand the ins and outs of a medical issue or piece of equipment. A visual can help by simplifying complex information for everyone involved, making sure that all involved parties comprehend the evidence being presented.

Regardless of the nature of the case, most legal proceedings include a great deal of technical jargon that participants must wade through to decipher the facts involved. However, most American parents (those most likely to end up on a jury) read on an eighth-grade level, and fewer than 15% have a college degree. 

Additionally, with 65% of the population being visual learners, having your facts animated should be a primary consideration for those wanting to make sure jurors won’t have to make up their own ideas about the evidence. With a visual demonstration, you can have greater confidence that they’ll be able to process complicated ideas in a more digestible way.

If you want to make your arguments more compelling, memorable, and credible, you should be using robust demonstrative evidence. The High Impact team can provide you with the visuals you need, including 2D illustrations, 3D animations, and interactive presentations. 

Our visuals will help break down complex topics and make them understandable for all parties. If you’re facing a legal battle, contact our team today to learn more about how High Impact’s quality visual assets can assist you in building your case.