IMC needed help demonstrating to investors, doctors, and other medical professionals its product’s mechanism of action. The term mechanism of action (MOA) in pharmacology refers to the biochemical interaction through which a drug produces its effect on the molecular target. The animation would require the combination of medical expertise, stunning high-end visuals, and strategic messaging - to deliver a synchronized message that would leave a lasting impression on IMC’s audience.

Fibromyalgia and its treatment are still a medical mystery in a lot of ways. Cellular sound effects were produced in-house, based on direction from our physicians who helped our artists sculpt a scientifically accurate, stunningly vibrant molecular world. To ensure perfect realism, the accuracy of our models were based on a combination X-ray crystallography, solution nuclear magnetic resonance, and theoretical modeling with in-house physicians.

We take viewers on a molecular journey through the cell of an afferent nerve, where we animate the activation of the virus, and show how it replicates throughout the body. We introduce IMC-1 as the virus begins to spread, and show exactly how its components fit into complex insertion points to render the virus inactive, and terminate DNA replication of the virus prematurely. The video provides a 5-minute explanation that IMC uses to help investors and stakeholders understand the innovative benefits of its its product, and how it works.