Prekubator was seeking funding for its Vertical Axis Wind Turbines. While many of the engineering challenges were being addressed, specific design details were still far from complete. Prekubator approached High Impact with the challenge of creating previsualizations based in part on established engineering concepts, yet also requiring a great deal of aesthetic interpretation of the design criteria.

Through a collaborative process between Prekubator’s engineering team and High Impact’s design team, we quickly iterated design concepts and aesthetic approaches and fleshed out a working model. The collaborative effort allowed Prekubator to utilize powerful previsualization images in its research grant proposals and press releases.

With the final previsualization images completed in time for an important press deadline, Norway’s largest national newspaper ran the story as a full-page article for the print edition, along with a home-page display of the article in the online publication. By presenting its technology using compelling previsualization graphics, Prekubator was able to share its innovation in an impactful way with Norway and the world.