According to HubSpot, 91% of consumers prefer some form of visuals to accompany textual content over just seeing plain text alone. Since decision-makers in key industries like legal, medical, patent, and industrial design are also consumers, the power of illustrations carries over to these sectors as well.
“The visuals helped so much with the pain and suffering aspect because when you see a fusion, and you see how a fusion is done, and you have your expert walk through that surgery how intense it is - the jury really sees, 'Wow. This is a serious issue.' And these illustrations do wonders.”